Expertise | Benfield Connection

Hi, I’m Elaine Benfield.

I’m an authentic marketing leader and strategic connector with 20+ years of experience in the software industry. My work spans marketing, strategy, communications, analyst relations, and influencer engagement—driving meaningful impact across both global enterprises and growing businesses.

I started my career at a small business lobbying firm in Washington, DC, before earning an MBA in International Business from Bentley University. I also hold a B.S. in Consumer Economics from the University of Delaware.

Over the years, I’ve led initiatives in PR, analyst relations, corporate strategy, and executive storytelling—helping brands amplify their influence, elevate their market presence, and scale with intention.

If you're ready to strengthen your story, build strategic relationships, or bring your message to life—I’d love to help.

Key Achievements

35-47%

increase in targeted campaign awareness – Led strategic influencer marketing programs that significantly expanded brand reach.

$5.964 billion

in successful acquisitions – Played a key role in strategic positioning and M&A messaging to drive market value.

36%

YoY increase in social presence – Managed relationships with 250+ key global analysts & influencers, securing 50+ analyst report features.

40%

boost in global event amplification – Drove impactful influencer collaborations that increased audience engagement.

"I’m passionate about building powerful narratives, forging meaningful connections, and helping businesses achieve lasting impact through marketing, storytelling, and strategic influence."

Elaine Benfield, CEO & Founder of the Benfield Connection

Corporate Experience

Deep experience spanning global enterprises and startups, I specialize in delivering

measurable results through strategic marketing and communication initiatives.

Expertise

Communications and Influencer Engagement

Collaborate with industry analysts, thought leaders, and influencers
Develop internal and external communication strategies
Provide media training and manage brand communications

Product and Marketing Strategy

Lead product strategy, launch planning, and messaging
Execute strategic marketing and communication programs
Manage marketing and lead generation campaigns

Digital and Social Media

Design and implement social media strategies
Amplify messages across key social channels
Drive content marketing, AI-driven SEO, and analytics

Types of Work

Agency Support
Analyst Relations & Influencer Marketing
Budget Development/Management
Content Marketing
Contract Management & Negotiations
Customer Programs
Digital Marketing/Advertising Strategy
Events Marketing
Go-to-Market Strategy
Investor Decks
Lead Generation Strategy
Marketing Strategy and Plans
Public Relations/Corporate Comms/Media Relations
Project Management
Social Media Programs
Video Production
Website Design/Dev Consult