Connecting Strategy, Story, and Results.
Hi, I’m Elaine Benfield. I am the Founder & CEO of The Benfield Connection.
​
I’m an authentic marketing leader and strategic connector with 20+ years of experience in the software industry. My work spans marketing, strategy, communications, analyst relations, and influencer engagement driving meaningful impact across both global enterprises and growing businesses.
​
I started my career at a small business lobbying firm in Washington, DC, before earning an MBA in International Business from Bentley University. I also hold a B.S. in Consumer Economics from the University of Delaware.
​​​
Over the years, I’ve led initiatives in PR, analyst relations, corporate strategy, and executive storytelling helping brands amplify their influence, elevate their market presence, and scale with intention.
​​
If you're ready to strengthen your story, build strategic relationships, or bring your message to life—I’d love to help.​​
​
Results
35-47%
Increase in targeted campaign awareness – Led strategic influencer marketing programs that significantly expanded brand reach.
$5.964 billion
Part of successful acquisitions – Played a key role in strategic positioning and M&A messaging to drive market value.
36%
YoY increase in social presence – Managed relationships with 250+ key global analysts & influencers, securing 50+ analyst report features.
40%
Boost in global event amplification – Drove impactful influencer collaborations that increased audience engagement.
"I’m passionate about building powerful narratives, forging meaningful connections, and helping businesses achieve lasting impact through marketing, storytelling, and strategic influence."
​
Elaine Benfield, Founder & CEO
The Benfield Connection
Corporate Experience
Deep experience spanning global enterprises and startups, I specialize in delivering
measurable results through strategic marketing and communication initiatives.
Expertise
Communications and Influencer Engagement
-
Collaborate with industry analysts, thought leaders, and influencers
-
Develop internal and external communication strategies
-
Provide media training and manage brand communications
Product and Marketing Strategy
-
Lead product strategy, launch planning, and messaging
-
Execute strategic marketing and communication programs
-
Manage marketing and lead generation campaigns
Digital and Social Media
-
Design and implement social media strategies
-
Amplify messages across key social channels
-
Drive content marketing, AI-driven SEO, and analytics
Types of Work
-
Agency Support
-
Analyst Relations & Influencer Marketing
-
Budget Development/Management
-
Corporate Communications
-
Content Marketing
-
Contract Management & Negotiations
-
Customer Programs
-
Digital Marketing/Advertising Strategy
-
Events Marketing
-
Go-to-Market Strategy
-
Investor Decks
-
Lead Generation Strategy
-
Marketing Strategy and Plans
-
Public Relations and Media Relations
-
Project Management
-
Social Media Programs
-
Video Production
-
Website Design/Dev Consult