The humans that experts trust.
The experience that matters.
Welcome to the Benfield Connection.
Hi, I’m Elaine Benfield. I am the Founder & CEO of The Benfield Connection.
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I’m an authentic marketing leader and strategic connector with 20+ years of experience in the software industry. My work spans marketing, strategy, communications, analyst relations, and influencer engagement driving meaningful impact across both global enterprises and growing businesses.
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I started my career at a small business lobbying firm in Washington, DC, before earning an MBA in International Business from Bentley University. I also hold a B.S. in Consumer Economics from the University of Delaware.
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Over the years, I’ve led initiatives in PR, analyst relations, corporate strategy, and executive storytelling helping brands amplify their influence, elevate their market presence, and scale with intention.
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Our model is simple. You get seasoned experts with decades of experience, not junior team members. We stay close to the work, owning both the strategy and execution, which means faster decisions, clearer outcomes, and better results.
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I am intensely hands-on and intentional about whom I bring into client work. I collaborate only with the best people in the industry, consultants I trust, professionals with decades of experience, and values that align with my own. My brand is everything to me, and I protect it by delivering top-tier talent. I have a team of experts who partner with me and bring the same level of service as I do.
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If you're ready to strengthen your story, build strategic relationships, or bring your message to life—we’d love to help.​​
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Narratives That Drive Impact
Behind every brand is a great story.
Unfortunately, most brands fail at creating and promoting authentic stories that bring their unique value proposition to life. Our tried-and-true brand journalism strategy helps brands shine a spotlight on their unique superpower and rise above the noise.
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The Brand Journalism Difference.
From product launches and customer success stories to event coverage and research-backed trend pieces, we build “always on” awareness engines custom-tailored to fit your marketing needs—activated through the power of great storytelling steeped in editorial rigor.
Media partnerships for the win.
Ready to take your brand awareness to the next level? We’ve partnered with some of the biggest names in media like Forbes, The Wall Street Journal and Fast Company to ensure your content generates measurable ROI in the form of thousands of page views, unmatched organic traffic and substantial social referrals.
Expertise
Brand Journalism and Content Strategy
Always on storytelling rooted in editorial rigor
Content strategy creation and execution
Thought leadership content
Media partnerships and content amplification
SEO AI driven SEO analytics and performance optimization
UX web design and visual storytelling
Communications and Influence
Strategic communications across internal and external audiences
Industry analysts, thought leaders, and influencer engagement
Media training executive visibility and brand communications
Narrative development that builds trust, credibility and authority
Product Marketing and Go-To-Market Strategy
Product strategy launch planning and messaging
Integrated marketing and communications programs
Demand generation and lead generation campaigns
Alignment across product marketing, sales and communications
Customer narratives, event coverage, and research
Digital and Social Strategy
Social media strategy and execution
Message amplification across key digital and social channels
Content marketing performance optimization and analytics
Talent and Influencer Partnerships
Build and manage creator and expert ecosystems
Own the full talent lifecycle
Drive impact through content, events, and amplification
Create lasting partnerships that strengthen brand
Corporate Experience
With deep experience spanning global enterprises and startups, we specialize in delivering measurable results through strategic marketing and communication initiatives. This is a small sample of the companies we have represented.
