The humans that experts trust.
The experience that matters.
Welcome to the Benfield Connection.
Who is Elaine Benfield?
Elaine Benfield is an authentic marketing leader and strategic connector. She blends narrative expertise with over twenty years of experience to inspire and elevate brands, executives, and audiences. She founded The Benfield Connection, a consulting business specializing in marketing and communications, focusing on messaging, analyst relations, and B2B influencer strategy.
With a diverse background in software, marketing, strategy, communications, and influencer marketing, Elaine has collaborated with large and small enterprises. She has over 25 years of technology experience and has spent the past 16 years at SAP in various marketing and communications roles. Her career began at a small lobbying firm in Washington, DC, before earning her MBA in International Business in Boston. She later established a reputation in high-tech PR, analyst and influencer relations, and marketing, assisting companies in amplifying their narratives, achieving successful acquisitions and IPOs, and enhancing market visibility.
Passionate about storytelling, executive engagement, and industry influence, Elaine continues to craft impactful narratives that shape market perception and drive business success. She is also the creator of Herstories, a podcast that shares inspiring stories of remarkable women. Check out www.herstories.com.
Asking Yourself Any of These Questions?
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Are you struggling to communicate your product’s story to the market?
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Is your messaging stuck in an echo chamber?
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Not sure how to build a communications strategy that works?
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Are you confused on the difference between paid media and organic?
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Do you want to work with top-tier publications but don't know how to start?
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Could your brand benefit from trusted external voices and thought leaders?
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Are you confused about how to leverage analysts and influencers?
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Do you need help amplifying your message across the right channels?
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Are your executives ready to speak with impact and confidence?
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Is your social media strategy falling flat—or not even started?
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Do you have great customer stories you haven’t fully leveraged?
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Not sure how to navigate analyst relations or maximize those relationships?
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Looking for a PR agency but overwhelmed by where to start?
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Want marketing and communications programs that show real results?
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Need guidance on setting and tracking meaningful KPIs?
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Want external content or research to strengthen your corporate messaging?
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Need help making the most of your marketing or communications budget?
If you nodded “yes” to any of these, we can help. We partner with teams to connect the dots between strategy, storytelling, and execution—so your company can stand out, gain visibility, and grow market share.
Types of Work
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Agency Support
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Analyst Relations & Influencer Marketing
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Brand Journalism
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Budget Development/Management
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Corporate Communications
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Content Marketing
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Contract Management & Negotiations
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Customer Programs
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Digital Marketing/Advertising Strategy
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Events Marketing
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Go-to-Market Strategy
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Investor Decks
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Lead Generation Strategy
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Marketing Strategy and Plans
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Organic Media
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Paid Media
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Public Relations and Media Relations
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Project Management
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Social Media Programs
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Video Production
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Website Design/Dev Consult
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And more...
