Connecting Strategy, Story, and Results.
What Sets The Benfield Connection Apart
At The Benfield Connection, we bring decades of experience across marketing, analyst relations, B2B influencer strategy, executive storytelling, content development, and website design.
Founded by Elaine Benfield, we help businesses amplify their narratives and build lasting industry credibility. Behind the leadership is a talented team that supports every aspect of marketing and communications, ensuring our clients receive comprehensive and high-impact solutions.
So, what makes this different?
At The Benfield Connection, we blend deep industry expertise, trusted relationships, and a personalized, strategic approach to ensure your brand does more than show up. It stands out. Whether it is earning analyst mindshare, crafting compelling executive messaging, or leading thought leadership initiatives, we deliver strategies designed for real impact.
While many consultants focus on just one part of the equation, we connect the dots. Our integrated approach across marketing, PR, and analyst relations ensures a cohesive strategy, smooth execution, and measurable results.
With a proven track record of elevating brands, driving acquisitions and IPOs, and increasing market visibility, we do more than shape conversations. We help you become part of the ones that truly matter.
Ready to elevate your brand’s influence? Let’s connect.
Who is Elaine Benfield?
Elaine Benfield is an authentic marketing leader and strategic connector. She blends narrative expertise with over twenty years of experience to inspire and elevate brands, executives, and audiences. She founded The Benfield Connection, a consulting business specializing in marketing and communications, focusing on messaging, analyst relations, and B2B influencer strategy.
With a diverse background in software, marketing, strategy, communications, and influencer marketing, Elaine has collaborated with large and small enterprises. She has dedicated the past 16 years to SAP in various marketing and communication roles. Her career began at a small lobbying firm in Washington, DC, before earning her MBA in International Business in Boston. She later established a reputation in high-tech PR, analyst and influencer relations, and marketing, assisting companies in amplifying their narratives, achieving successful acquisitions and IPOs, and enhancing market visibility.
Passionate about storytelling, executive engagement, and industry influence, Elaine continues to craft impactful narratives that shape market perception and drive business success. She is also the creator of Herstories, a podcast that shares inspiring stories of remarkable women. Check out www.herstories.com.