Humans that experts trust.
The experience that matters.
Welcome to the Benfield Connection.
Hi, I’m Elaine Benfield. I am the Founder & CEO of The Benfield Connection.
I’m an authentic marketing leader and strategic connector with 20+ years of experience in the software industry. My work spans marketing, strategy, communications, analyst relations, and influencer engagement driving meaningful impact across both global enterprises and growing businesses.
I started my career at a small business lobbying firm in Washington, DC, before earning an MBA in International Business from Bentley University. I also hold a B.S. in Consumer Economics from the University of Delaware.
Over the years, I’ve led initiatives in PR, analyst relations, corporate strategy, and executive storytelling helping brands amplify their influence, elevate their market presence, and scale with intention.
If you're ready to strengthen your story, build strategic relationships, or bring your message to life—I’d love to help.
Results
35-47%
Increase in targeted campaign awareness – Led strategic influencer marketing programs that significantly expanded brand reach.
$5.964 billion
Part of successful acquisitions – Played a key role in strategic positioning and M&A messaging to drive market value.
36%
YoY increase in social presence – Managed relationships with 250+ key global analysts & influencers, securing 50+ analyst report features.
40%
Boost in global event amplification – Drove impactful influencer collaborations that increased audience engagement.
"I’m passionate about building powerful narratives, forging meaningful connections, and helping businesses achieve lasting impact through marketing, storytelling, and strategic influence."
Elaine Benfield, Founder & CEO
The Benfield Connection
Who is Elaine Benfield?
Elaine Benfield is an authentic marketing leader and strategic connector. She blends narrative expertise with over twenty years of experience to inspire and elevate brands, executives, and audiences. She founded The Benfield Connection, a consulting business specializing in marketing and communications, focusing on messaging, analyst relations, and B2B influencer strategy.
With a diverse background in software, marketing, strategy, communications, and influencer marketing, Elaine has collaborated with large and small enterprises. She has over 25 years of technology experience and has spent the past 16 years at SAP in various marketing and communications roles. Her career began at a small lobbying firm in Washington, DC, before earning her MBA in International Business in Boston. She later established a reputation in high-tech PR, analyst and influencer relations, and marketing, assisting companies in amplifying their narratives, achieving successful acquisitions and IPOs, and enhancing market visibility.
Passionate about storytelling, executive engagement, and industry influence, Elaine continues to craft impactful narratives that shape market perception and drive business success. She is also the creator of Herstories, a podcast that shares inspiring stories of remarkable women. Check out www.herstories.com.
Corporate Experience
Deep experience spanning global enterprises and startups, I specialize in delivering
measurable results through strategic marketing and communication initiatives.
Expertise
Brand Journalism and Content Strategy
Always on storytelling rooted in editorial rigor
Content strategy creation and execution
Thought leadership content
Media partnerships and content amplification
SEO AI driven SEO analytics and performance optimization
UX web design and visual storytelling
Communications and Influence
Strategic communications across internal and external audiences
Industry analysts, thought leaders, and influencer engagement
Media training executive visibility and brand communications
Narrative development that builds trust, credibility and authority
Product Marketing and Go-To-Market Strategy
Product strategy launch planning and messaging
Integrated marketing and communications programs
Demand generation and lead generation campaigns
Alignment across product marketing, sales and communications
Customer narratives, event coverage, and research
Digital and Social Strategy
Social media strategy and execution
Message amplification across key digital and social channels
Content marketing performance optimization and analytics
Talent and Influencer Partnerships
Build and manage creator and expert ecosystems
Own the full talent lifecycle
Drive impact through content, events, and amplification
Create lasting partnerships that strengthen brand
Speaker's Bureau
Identify and secure high-impact speaking opportunities at top-tier conferences
Match executives to the right stages, audiences, and moments
Develop compelling talk abstracts and speaker positioning
With deep experience spanning global enterprises and startups, we specialize in delivering measurable results through strategic marketing and communication initiatives. This is a small sample of the companies we have represented.